Minimising Waste for a Sustainable Lifestyle with IOI Properties Group
As the year 2020 drew to a close, IOI Properties Group Berhad (IOIPG) organised a Waste Minimisation Campaign 2020 throughout October to December 2020, to encourage a sustainable lifestyle among its staff and public by actively minimising waste in their daily routine and in support of the United Nations Sustainable Development Goals (SDG) of SDG 11 – Sustainable Cities and Communities, SDG 12 – Sustainable Consumption and Production, SDG 13 – Climate Action and SDG 14 – Life Below Water.
The campaign was held in conjunction with environmental commemorative days such as the World Clean Up Day, International Coastal Clean Up Day, National Environment Day and the National Recycling Day in the spirit of sustainability and to encourage responsible consumption and production among staff and the public via virtual platforms particularly in view of the current pandemic.
The campaign kickstarted in October with the IOI-Active Citizens: Clean Up Challenge 2020 in collaboration with Reef Check Malaysia whereby a webinar was held on marine debris and plastic pollution, the importance of protecting coral reefs and marine ecosystem, and action that can be taken by individuals on a daily basis. By organising the IOI-Active Citizens: Clean Up Challenge 2020, IOIPG encouraged volunteerism among its staff to take an active role in the community and support the efforts of local NGOs. The challenge saw participants collecting 3,795 items weighing 352.2kg. The top five items collected were plastic bottle caps, beverage cans, plastic bottles, plastic bags and cigarette butts.
This was followed by webinars on composting and waste segregation, in collaboration with Eats, Shoots and Roots, and Cenviro respectively in December. Other activities included an interesting peek at sustainable cooking style in partnership with Le Méridien Putrajaya as well as a social media giveaway on the IOI Sustain Facebook page to reach out to the online community.
Apart from advocating environmental initiatives, IOIPG is committed in nurturing youths to act for positive impact in building a sustainable future with the Group’s recent collaboration with Universiti Tunku Abdul Rahman (UTAR) in the International Youth Development Virtual Conference 2020, themed Resilient Youth in a Post-Pandemic World: Digital Transformation & Urban Living. More than 600 youths from 19 different universities across seven countries attended the two-day event that covered topics ranging from digital transformation, quality education and opportunities, and skills development in the digital era.
IOIPG Group Corporate Communication and Sustainability General Manager Kristine Ng said sustainability was at the core of IOIPG’s business.
“As a leading property developer in Malaysia, IOIPG designs and builds developments that create shared values for its stakeholders with positive impacts on the environment and society. The Group’s sustainability goals are bound by a common aspiration to create a sustainable future,” she added.